Inside Tiffany’s Private Suite for VIPs

Inside Tiffany’s Private Suite for VIPs

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I’m Kim Bhasin, Luxury
Reporter at Bloomberg, here to invite you into
the most exclusive realms of luxury retail. This is Invitation Only. Today, I’m on 5th Avenue, smack dab in the middle of Manhattan. This place is a luxury playground. You got Bergdorf Goodman,
Louis Vuitton, Gucci, Prada, Omega, Dolce & Gabbana,
Armani, Harry Winston. And the reason I’m here today to see the most famous
jewelry store in the world: Tiffany. The main floor of
Tiffany is great and all, but that’s not why I’m here. I’ve come to check out
their super secret salon. A private area for their
fanciest clientele. Hi, Kim. Hello! Welcome to the Tiffany
salon. Good to see you. So, here we are, up on the
mezzanine of the New York store. We developed this area really
for our very best customers to show wonderful jewelry. We can work with them on
incredible custom designs. Are there items available
up here that you can’t get down on the main floor? Yes, there are. We have a specifically
curated assortment up here. This is a brand new
collection we’ve just launched called Paper Flowers. And this is a combination
of using platinum, diamonds, and tanzanites. But the tanzanites are
all gradated colors. So, it gives this lovely
three-dimensionality to it. These are rare
fancy-colored diamonds, Kim. A lot of people think that
diamonds, it’s all to do with colorless or lack of color. But this is at the other
end of the spectrum. You have a rainbow of colors that are the rarest of the rare. Oh my goodness. That diamond is enormous! It’s incredible. This is a 28-carat. 28? 28. That’s hefty. It’s a hefty diamond. It’s a D color. The very, very top grade. And internally flawless. Absolutely no inclusions, incredibly pure. How much would something
like that run for? This one is a little over
four million dollars. Eh, alright. Can I try that on? Oh, absolutely! You have to try it on.
It’s quite incredible. It fits you perfectly. Yeah, right. And look at the beauty of the cut. The sparkle, the radiance, the brilliance, the purity of it, the transparency of it. For a nice affordable
four million dollars. Exactly. Great. Why do you like gemstones so much? It’s awesome and shiny?
Or, like, what’s the deal? Oh no, I mean, gemstones are incredible. There’s so many varieties.
There’s so many differentials. To this day, I find things and see things that really blow my mind,
because you can’t imagine that mother nature can make
such extraordinary things. We have a wonderful Tiffany
workshop here on the 10th floor, which many people don’t realize. There, our finest high jewelry is made. These are all completely handmade pieces from beginning to end. Many of the pieces you
see in the salon here will be made at the Tiffany workshop. There are various
experiences in this store that aren’t just going up to a counter and picking something out and buying it. Yeah. Why is that important for a retailer? Incredibly important these days. I mean, as we all know, so
much shopping is done online. Customers can come in here
and they can walk around and they can experience many things. They can buy something, they
can dream about something. But while they’re here,
there’s places to relax. The Blue Box Cafe to
have something to eat. So, you can really spend the day here. That’s really important, because it’s a wonderful experience.


  1. I don't even mind the questions or how they are trying to make these luxury places more approachable by placing a young & casual dude. But the way the host asked questions and his dressing are just horrible. His body language tells that he is quite nervous. He is trying too hard to act like the funny guy in high school to be "charming". Just bad delivery.

  2. When you really stop and think about the fact that diamonds are literally minerals and rock formations, this entire things becomes ridiculous to me.

  3. Look at the amount of sour people in the comment section 😂😂😂 I liked the guy Kim, he’s down to earth and funny

  4. Everything on the main floor is lacking , especially all of the “if lost please return“ collections. It’s sad that most of the jewelry is there to cater to tourists and for the common person to afford. I’ve been upstairs, and it is like night and day. It’s a better representation of the Tiffany name.

  5. What is my perfect crime? I break into Tiffany's at midnight. Do I go for the vault? No, I go for the chandelier. It's priceless. As I'm taking it down, a woman catches me. She tells me to stop. It's her father's business. She's Tiffany. I say no. We make love all night. In the morning, the cops come and I escape in one of their uniforms. I tell her to meet me in Mexico, but I go to Canada. I don't trust her. Besides, I like the cold. Thirty years later, I get a postcard. I have a son and he's the chief of police. This is where the story gets interesting. I tell Tiffany to meet me in Paris by the Trocadero. She's been waiting for me all these years. She's never taken another lover. I don't care. I don't show up. I go to Berlin. That's where I stashed the chandelier.

  6. I went to Tiffany's a while back because my friends wanted to buy their wedding rings there. Not for ridiculous amounts of money, quite reasonably priced actually. I had a baseball hat and was dressed quite casual. Nobody gave me any condescending looks. That's the difference between class and some snotty arsed assistant who thinks they're better than their customers working in some wanna be hack of a store. I did chuckle when a guy asked the price of something and it was 54K. He recoiled a bit.

  7. It would have been nice to see and hear about what has "blown his mind" recently.
    Specifically. (Sigh) Watching low grade interviewer try on fabulous ring and drink champagne. Blech!! What a waste.

  8. 2002 my husband brought me here to buy a ring, the service was so bad, we decided to leave and only then did someone approach and ask if they could assist. We thanked them and left and selected beautiful stones in a setting of my choice at Firenze jewellers which was created overnight on time for Christmas Eve. A blessing in disguise as the valuation on our return to UK was amazing. We did not pay for a name but the quality of the diamonds and workmanship delivered with wonderful service and warmth. Such a disappointment after all the hyperbole. A pretty woman moment indeed!🙏

  9. Such a dumb video. is there a underground garage for super VIPs to go straight from car to private elevator to salon avoiding the public? Do they change out the selections for each client depending on taste?

  10. Why are people make fun of the way the reporter looks. I don’t see you getting a private tour of one of the most famous/rich jewelry place.

  11. We need a lot more people who can afford these things! That way it trickles down to the rest of us.

    Its important to understand that people who have, say, 200 million dont actually have 200 million. It is invested and used to further the economy. The problem is that its not usually domestic, because companies dont thrive in our bloated economy. But hey, Ive heard people say "that rich prick" when buying a 5 million boat. To hell with it! Let him buy 3 or 4!!! Better for all of us!

  12. I like that the curator doesn’t want to say he likes gems because they are shiny. That’s exactly why people like them. We are simple apes that like shiny things, I thought pretension was out of style.

  13. This was a waste of my few minutes. As if I will ever go in one of those. It’s for snotty, arrogant rich folks who don’t want to shop with rest of us commoners. Who cares.

  14. Stores like this sicken me and the people that buy from here just push me over the head.
    They're selling 500k rings while people are starving.

  15. c'est drôle : il imite Audrey Hepburn, qui est enterrée dans mon village à Tolochenaz, dans le film Breakfast at Tiffany….

  16. I love jewelry, I wish that the host had asked better questions. I mean he was talking to a TIFFANY'S GEMOLOGIST!!!! He could have asked so much more. The guy he was interviewing seemed passionate about gemstones and the artistry and craftsmanship that goes behind making high-end jewelry. He could have done asked him a ton of things and we could have learned a lot.

  17. First you must go to USA 🇺🇸 NEW YORK CITY
    5th AVENUE






  18. This is my fav brand of all time.I usually buy their sunglasses tho and of course my lovely engagement ring.Tq Sara 💖

  19. This guy is a terrible host. Questions and comments are dumb, immature, and unprofessional. I checked out another video from Bloomberg that this guy hosted and he’s just as bad in that one. Please switch up the host for these videos. This guy is not suitable for these type of videos.

  20. As a billionaire I want to ask Bloomberg staff this all important question: is the underground icebox safe from a North Korean nuke???

  21. So basically all the tat downstairs for the tourists like me and the gems upstairs by invitation only ! 😂

  22. This host acts the same way that I would expect my 7 year old niece to act if I took her into a similar establishment. 😳
    Me: "Jessica, do not say a single word or touch a damn thing until we walk out"

  23. people, this host is representing normal buyers, US.. i do agree with the commenters, is not like we can walk in and shop here.. this host take is refreshing, tats2

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